Design

FOR HEMA

01.09.2017
"Make your own magic"

I can’t believe I’m writing this. It’s a dream come true. When I started out illustrating over two and a half years ago, I never (in a million years) thought I’d be designing projects for a big brand like Hema. Not even in my wildest dreams. I’m so excited that this is FOR REAL and I’m so happy to show you this awesome line of products!

opbergdoos

I guess this collection launched somewhere at the beginning of August (when I was doing a road-trip overseas in The States). So when I got back this past week, I literally ran off (with a jetlag) to the nearest Hema to check it out live! It was the coolest moment. I still couldn’t believe I made these designs! My artwork for this Hema collection includes handmade watercolor illustrations, calligraphy and hand-lettering. The collection is so diverse! They created a beautiful collection with the help of the illustrations I made. From picture frames to big posters, gift-bags, mugs, magnets, pins (OMG! I love these), cookie jars, little cans, cards, candy jars and even cute chocolate bars. I’d love to show you all of these!speldjes

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Little did I knew, this collection is also being sold outside the Dutch borders! It’s been the greatest opportunity! I’m beyond proud to work alongside of you Hema! Thank you so much.
All photo credits: by Hema / hema.nl