BRANDING FOR DOOREEFJE
Eefje is a photographer at DoorEefje and we met more than a decade ago in high-school. We came across each other again through her work and through Instagram. We met up and she told me she was looking for someone who could design her a new branding for her business. And shortly after, we started this awesome collaboration where I got to translate her ideas into illustrations that would seamlessly fit her brand. Eefje has a one of a kind, style in photography. I’m a big fan of her newborn photography, and her original cake and paint smashes. I absolutely loved working on this creative project, to say the least!
Let’s start with logo design. I handmade the DoorEefje text, camera and added a digital, slick, modern type to it. It comes in black and white, the camera only in colour.
DoorEefje offers several kinds of photoshoots in different categories. And to highlight these unique concepts of her business, she wanted me to create a little icon that represents all of these categories. From cake smashes, baby shoots, pregnancy, paint smashes, newborn, kids and family photoshoots.
These icons also make a cute and adorable pattern in total! Here’s also how the white logo can be added to her photography!
And last but not least, me and my boyfriend teamed up once again. He created a brand new website for DoorEefje! I love how the icons, colours and logo’s come together in her new and improved website. I love how visually strong this website turned out and I’m proud we were both able to create this new look for DoorEefje. Me on the visual side and Kevin on tech, and all things related to the website.
Photo credits by DoorEefje
Illustrations and artwork by Audrey Victoria